Premium Brands for Diverse Needs
Prime Group has strategically built a complementary portfolio of specialized footwear brands that address distinct market segments.
Category
Recovery Footwear
Strengths
OOfoam®, patented arch support
Channels
MUSINSA, SSG, FOLDER, duty free, SEIBU, SOGO
Description
Targets the premium recovery and comfort market with proprietary technology
Category
Slip-Resistant Work Shoes
Strengths
Safety-certified, U.S. engineered
Channels
B2B, restaurant chains, healthcare
Description
Serves professional environments requiring safety features.
Category
Premium Merino Wool Knit Sneakers
Strengths
Merino wool comfort, Digital knitting technology, Sustainable materials, U.S. brand heritage
Channels
D2C (Official Online Store), Premium retail, Lifestyle select shops
Description
A U.S.-based premium footwear brand specializing in Merino wool knit sneakers.
Woolloomooloo combines ultra-fine Australian Merino wool with proprietary digital knitting technology to deliver breathable, lightweight, and seasonless comfort. Designed for everyday lifestyle wear with a focus on sustainability and innovation.