Our journey stands as proof of
the values of growth and innovation.
Since its establishment in 1993,
Prime Trading has grown on the foundation of the footwear industry and expanded its business into diverse sectors.
Our
Story
Establishing the Business Foundation
1970 - 1980
1970s–1980s : Prime's founders begin sourcing for Reebok and Converse in Busan
Our
Story
The Beginning of Global Partnerships
1990 - 1999
1990 : Established headquarters in Busan and commenced trading operations
1990 : Appointed as Head of the Korea Liaison Office for the global brand Converse and began sourcing agent operations
1993 : Incorporated as a legal entity and signed an official agency agreement with Converse
1995 : Awarded the Ten Million Dollar Export Tower in recognition of outstanding export performance by the Government of the Republic of Korea
1996 : Established manufacturing partnerships in China to optimize global footwear production
Our
Story
Supply Chain Diversification and Crisis Management
2000 - 2005
2000 : Secured exclusive rights to supply key Korean materials to Reebok’s manufacturing facilities in Indonesia
2002 : Established liaison offices in major Southeast Asian hubs, including Indonesia and Vietnam, to strengthen regional networks
2004 : Founded a dedicated global sourcing subsidiary, Prime Sourcing Corporation (PSC), to enhance sourcing expertise
2005 : Completed a comprehensive export portfolio for the footwear industry, covering everything from raw material sourcing to machinery and equipment
Our
Story
Launching New Brands and Leading the Market
2006 - 2015
2007 : Launched the Korean business for Shoes For Crews (SFC), a specialized brand in slip-resistant footwear and service industry solutions
2008 : Established a sourcing partnership with the global mega-hit brand TOMS Shoes, achieving annual sourcing volumes of up to 30 million pairs
2011 : Initiated collaboration and brand launch with OOFOS
2012 : Commenced domestic sales of OOFOS in Korea and expanded local distribution operations
2013 : Strengthened B2C market competitiveness by building online distribution channels and a proprietary e-commerce platform
2014 : Spun off the domestic distribution division into a separate entity, Prime Networks
Our
Story
Sustainable Management and Innovation
2016 - 2026
2017 : Expanded premium distribution channels and officially entered Shinsegae Department Store, Gangnam
2018 : Expanded sourcing networks for eco-friendly materials in compliance with global environmental regulations
2019 : Entered major online select shops, including Korea’s largest fashion platform MUSINSA, as well as 29CM, W Concept, and StyleShare
2020 : Strengthened transparent and efficient supply chain management systems through digital transformation
2022-2025 : Consistently selected as a “Bestselling Summer Brand” on MUSINSA, with the Original Black model ranking No. 1
2024 : Recognized as the “King of Summer” in the fashion industry, driven by strong market influence
2025 : Received a commendation from the Korea Customs Service in recognition of exemplary corporate governance and contributions to the national economy
2026~ : Continuing partnerships with global top-tier buyers, built on 36 years of trust and innovation
