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Group History
1970s-1995
Pre-Foundation & Foundation
1970s–1980s: Prime's founders begin sourcing for Reebok and
Converse in Busan
1993: Prime International is formally established
1995: Reaches $10M export milestone and awarded the Gold Tower Order of Industrial Service Merit
2000s-2015
Expansion & Brand Development
2000s: Sourcing for TOMS and Shoes For Crews post-IMF
2010s: Strategic partnership with OOFOS initiated
2017: Entry into Shinsegae Gangnam Department Store
2019: Launch on MUSINSA, 29CM, W Concept, StyleShare
2017-2025
Market Dominance
2022–2025: Best-selling summer brand on MUSINSA
(OOriginal Black ranked #1); 2024 dubbed "King of Summer"
2025: Tax Commendation from Korean authorities
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